“The Elvis Of Advertising” Wants To Soften Up
Alex Bogusky spent years atop the advertising world while running one of the hottest ad agencies in the country, Crispin Porter + Bogusky. During his time with the company he helped run accounts for global companies like Microsoft, Burger King Best Buy and others, and he also helped launch the Truth Campaign, a hugely successful anti-tobacco initiative that helped curb tobacco use among teenagers. He was named Creative Director of the Decade in the 2000s by Adweek, and during at the height of his career he was dubbed "The Elvis of Advertising" by Fast Company.
But Bogusky left the business while at the top of his game in 2010, switching his focus to spending more time with his two young children and working with social entrepreneurs. On this episode of Paternal, Bogusky discusses his decision to leave the ad industry and the problems with advertising to young children. He also reflects on his relationship with his father, Bill, who suffered from depression while running the family ad business in South Florida, and the challenges of dealing with his own insecurities while working on his relationship with his son.